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VISISEEK Participating in Retargeting Panel at SD Interactive Day

It...keep reading

Using Real Time Bidding to Enhance Your Brand

As a advertising or buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least, not through RTB. To a certain degree that is because of concerns about the quality of the inventory available through exchanges. Of course the long term trending on exchanges is toward more and...keep reading

How RTB Enhances Paid Search Performance

For many years now companies have relied on search engine marketing to drive traffic to their websites. This makes sense because website traffic driven from search has always been the best converting traffic because the search query itself indicates certain level of buyer intent. Retargeting Paid Search Traffic As an agency with strong roots in...keep reading

Audience Segmentation Tactics for Retargeting

Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People that come from paid search (and other traffic sources) but do not convert on their first visit, may have a lot of value as prospective customers in the future. Keep your brand, company or services...keep reading

Interactive Day San Diego 2013

This year...keep reading